All case studies · Enterprise SaaS
LiveRamp Privacy & Consent Platform
Consent SDKs that make privacy regulation workable across mobile and web
Cross-platform consent SDKs implementing the IAB Transparency and Consent Framework for GDPR and CCPA obligations.
The situation
GDPR and CCPA sharply increased the complexity of collecting and processing user data across publisher and advertiser platforms.
The delivery challenge
Consent logic had to be correct against a formal framework, configurable per customer, consistent across mobile and web, and unobtrusive enough not to damage user experience.
SH!FT's role
SH!FT contributed software engineering to the cross-platform consent SDKs.
What we did
- Contributed to consent SDKs for mobile and web platforms
- Implemented the IAB Transparency and Consent Framework
- Supported configurable consent workflows across applications
The outcome
- GDPR and CCPA consent workflows supported across platforms
- A consistent consent implementation on mobile and web
Where to go next
Relevant industries
Frequently asked questions
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